The beginning of the holiday season has indicated that many consumers are using their smartphones to shop. For the first time ever, there is expected to be a larger number of people visiting retailer websites through their smartphones instead of their desktop computers or tablets. Mobile sales are expected to account for 35% of e-commerce sales this year and 49% in five years.

The Facts

Although not everyone who shops on their phone will buy, mobile sales are increasing and are up 27% from last year. Bumps in mobile says have come from a combination of companies improving their mobile apps, increased screen sizes on phones, addition of online coupons, and digital wallets which let shoppers store their payment and shipping information, making shopping fast, easy and convenient. Wal-Mart expects that 75 percent of U.S. traffic to its website will come from mobile devices this holiday shopping season!

The Advantages

Don’t get caught too long without a mobile optimized website. The number of users is certainly on the rise and there are many advantages. Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message, slideshows or image rotators that function without Flash support, and small image sizes that allow for fast loading are all features that will increase traffic. It is worth the investment.

Contact WYSIWYG Marketing today for a free consultation. We are a Kansas City web design company that can help you will all your digital marketing needs.