Are Keywords Becoming Less Important in 2019?
Keywords have long been the holy grail of measurement in SEO, but current search trends are changing the landscape. In 2019, search intent and code optimization matter as much—or more—than keywords. What is search intent? Search intent can be broken down in three aspects: Navigational: where the user’s intent is to reach a specific website. For example: “facebook”, “Community America bank login”, etc. Informational: the user’s intent is to acquire information, whether on ...Read More
Videos: Does Your Website Need Them?
The answer is a resounding YES! Current statistics show 87% of users prefer videos. Blogs, slideshows, and articles still have value, but video content is obviously booming. If your site is void of videos, you’re behind the times. The value of a 1 minute video is estimated to be worth 1.8 million words. 1.8 MILLION WORDS. Video optimization is key for successful SEO campaigns this year. It’s imperative to consider the efficacy of ...Read More