Uncategorized Category

Are Keywords Becoming Less Important in 2019?

May 17, 2019

Keywords have long been the holy grail of measurement in SEO, but current search trends are changing the landscape. In 2019, search intent and code optimization matter as much—or more—than keywords.   What is search intent? Search intent can be broken down in three aspects: Navigational: where the user’s intent is to reach a specific website. For example: “facebook”, “Community America bank login”, etc. Informational: the user’s intent is to acquire information, whether on ...

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Videos: Does Your Website Need Them?

May 07, 2019

The answer is a resounding YES! Current statistics show 87% of users prefer videos. Blogs, slideshows, and articles still have value, but video content is obviously booming. If your site is void of videos, you’re behind the times.   The value of a 1 minute video is estimated to be worth 1.8 million words.   1.8 MILLION WORDS.   Video optimization is key for successful SEO campaigns this year. It’s imperative to consider the efficacy of ...

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WYSIWYG Marketing Appoints New Marketing Director

May 16, 2016

KANSAS CITY, MO MAY 16, 2016: WYSIWYG Marketing announced today that Mindy Mulheron has joined the firm. Mindy Mulheron brings a wealth of experience with degrees in Publications Design and Communications. In addition Mindy has valuable work experience in both the public and private sectors. Mindy has also been instrumental in several non-profit organizations and looks forward to assisting in WYSIWYG’s charitable sister division. Mindy joins WYSIWYG as Marketing Director and ...

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Exploring Search Engine Optimization Kansas City Can Trust

April 15, 2016

In recent years more companies than ever before have entered the arena of search engine optimization driven marketing. When it comes to the very best in search engine optimization Kansas City can trust, there are only a handful of companies that continually exceed the expectations of clients. Taking the time to explore all options and choosing carefully in this regard can make a big difference for companies wishing to excel ...

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Improved Industrial Website Performance

April 14, 2016

Now, more than ever before industrial businesses require the best in Internet marketing services to ensure long-term viability. In fact, industrial businesses and manufacturing firms as well as retail businesses and other commercial operations require quality digital marketing services as a way to guarantee long-term business success. Perhaps most alarming of all is that many businesses in the industrial arena do not even have a modern or updated website. Many ...

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Work With The Best Kansas City Website Company

April 13, 2016

Those in Kansas City, as well as those across the country, who operate small and medium-size businesses should always choose to work with the best Kansas City website company. This is simply due to the fact that the right Internet marketing firm can have a big impact on how well a company performs online. Internet marketers and search engine optimization experts who understand the finer details of digital marketing ...

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Why You Need a Custom Content Management System (CMS)

December 17, 2015

Several businesses today are starting to realize the benefits of a custom content management system (CMS) and the value it brings versus a pre-packaged system.  A custom (CMS) allows you to build a site that is matched for your business, workflow and needs — not the needs that others think are important. Better Website Building a high performance e-commerce or informational website requires more work than your typical website. They contain custom ...

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Local Search Engine Optimization (SEO) for Businesses

December 17, 2015

Local SEO is a specific sub-area of SEO and has become an increasingly important factor of online marketing strategies. Local SEO adds geography to searches. Businesses are now able to optimize to appear in location-specific web searches. The location can be a specific city, state, or even a neighborhood. Smartphone Searches  As more and more people are use their smartphones to access the Internet, local SEO will also be important for marketing ...

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Mobile Shopping On The Rise

November 30, 2015

The beginning of the holiday season has indicated that many consumers are using their smartphones to shop. For the first time ever, there is expected to be a larger number of people visiting retailer websites through their smartphones instead of their desktop computers or tablets.  Mobile sales are expected to account for 35% of e-commerce sales this year and 49% in five years. The Facts Although not everyone who shops on their ...

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Google and Yahoo Strike A Deal

November 30, 2015

The Facts The details of the search deal between Yahoo and Google, which became effective October 1, 2015 and lasting until the end of 2018 have been disclosed.   Under the terms of a new arrangement, Google will provide Yahoo with search ads, algorithmic search, and image search services for both desktop and mobile. Yahoo will also get to decide which search queries to send to Google and will not have to ...

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Recent Blogs

Are Keywords Becoming Less Important in 2019?

May 17, 2019

Keywords have long been the holy grail of measurement in SEO, but current search trends are changing the landscape. In 2019, search intent and code optimization matter as much—or more—than keywords.   What is search intent? Search ...

Read More

Videos: Does Your Website Need Them?

May 07, 2019

The answer is a resounding YES! Current statistics show 87% of users prefer videos. Blogs, slideshows, and articles still have value, but video content is obviously booming. If your site is void of videos, you’re ...

Read More